Hipokampüs Coworking Space provides an opportunity to stay up to date with the latest practices of the new world order in Fethiye, thanks to our knowledgeable professional trainers who are well-versed in innovative developments. Through our planned seminars on topics such as Digital Marketing (e-Commerce), Social Media Management, Passive Income Sources, Managerial Skills, and Entrepreneurship School, we contribute significantly to the business community in Fethiye by offering consultations and valuable insights.
In our seminars, we emphasize the importance of innovation and delve into how to implement the latest trends and best practices. Our trainers, with their extensive experience and expertise, provide valuable insights to participants, assisting them in achieving success in the business world. Our seminars focus on current topics while also emphasizing the development of practical skills and the implementation of business strategies.
Hipokampüs Coworking Space's seminars offer a valuable opportunity for individuals aspiring to specialize in the business world, entrepreneurs, and managers. Through our seminars, you can enhance your business skills, learn new marketing strategies, and stay updated on current digital trends. Additionally, you can network with experienced professionals in the business world, creating collaborations and opportunities.
Join us at Hipokampüs Coworking Space's seminars to stay informed about the latest practices in the new world order and take a significant step forward in the business world.
We will examine effective ways of promotion in the digital world. What is digital? What is marketing? What is in the digital ecosystem? How can we analyze the digital lifecycle of people? Together we will look for answers to your questions.
WHO CAN ATTEND?
WHY DIGITAL MARKETING MANAGEMENT?
If you are aware, today almost everyone is talking about advertising on Facebook, Instagram, social media. Now go back to those people and ask: What is digital? You will not get an answer. However, if you want to create a marketing strategy for a product or service, that is, if you really want to manage that business, there are many other things you need to know. Being a digital marketing manager requires you to know a little bit of everything. In this training, we will examine the entire digital marketing world together.
WHAT WILL EDUCATION GAIN?
In this training; You will learn what is digital, what is marketing, what the digital ecosystem consists of, which marketing methods are used, which ones are efficient. You will learn how to manage a digital marketing agency and which jargon is used. How you will measure, report and evaluate your work… you will watch everything from an executive chair. Thus, you will consolidate your place in your company's marketing unit or get ideas for marketing your own business.
With the A to Z Digital Marketing course, you will learn how to drive traffic to your website, manage your social media and ads, build your brand language and do basic SEO.
WHO CAN ATTEND?
Those who choose digital marketing as a profession
Those who want to expand their company digitally
They will start their own business
Owners of companies who want to follow how accurately their work is done in digital
Those who sell online and those who want to do so
WHY DIGITAL MARKETING?
The rapid growth of digital networks around the world has enabled various professional groups to move their trade volume to virtual environments. While the world's highest-paid companies became e-commerce pages, it also created the need for human resources in many areas such as customer relationship management, online reputation management, mobile marketing and e-marketing. While the effective use of social media is a part of the growth targets of companies, the biggest supporter of companies that provide customer satisfaction in online communication is Social Media Experts. When social media and digital marketing are used effectively by an institution and organization;
• Creates an interaction between employees and senior managers,
• Strengthens visual communication by reducing the burden of written text and documents,
• Directs all the personnel of the institution towards the same target,
• Facilitates receiving instant feedback on the work of the institution or brand,
• It supports the transparency and impartiality of the internal organization.
• It determines your target audience and allows you to make direct sales.
• It offers you new business opportunities and opportunities in the e-marketing world by creating brand awareness.
• It enlarges your brand and directs your sales from being local to being global.
“Someone is constantly putting money into my account while I'm having fun on the beach.” It is not very difficult to construct this sentence, but there is a preliminary study that needs to be done. In this training, we will examine the concept of passive income and at least 10 earning methods in detail.
WHO CAN ATTEND?
WHY PASSIVE INCOME SOURCES?
“Someone is constantly putting money into my account while I'm having fun on the beach.” This is what is understood from the concept of passive income. Actually, mostly true. There is extensive preliminary work that needs to be done just for this. In this training, we will examine the concept of passive income and at least 10 earning methods in detail.
WHAT WILL EDUCATION GAIN?
We will tell you what has been done to earn passive income in the world and how to do them. You will learn what you can do from a trainer with real passive income. After learning which digital products you will produce with which software, you will also see how you can sell them on which sites. You will have opened the world's most popular additional income door.
In this training, real life conditions and survival methods in small and large companies will be explained. The functioning of all departments of the company will be examined. You will feel much stronger and you will be able to take more confident steps in your career.
WHO CAN ATTEND?
WHY THE REALITY OF BUSINESS?
There is a huge gap between work life and education life. The difference between the theories taught and the practical life causes difficulties for every young person entering the working life. Those who have up-to-date information on life in the company, departments, bilateral relations, functioning, what needs to be done to survive and rise will be the most advantageous. In other words, in this training, "The Truth of Business" will be told to you.
WHAT WILL EDUCATION GAIN?
Newcomers to the company, no matter how educated they are, cannot get rid of the novice label for long. In this training, you will be given the most up-to-date and productive business life tips. You will be told how you can manage people as well as your business. You will be informed about the opportunities and threats you will face. You will feel both strong and ready.
If you want to have more and happier customers, you should step into the world of user experience right away. In this course, you'll learn content, design, and streaming tips to keep your digital channels flowing.
WHO CAN ATTEND?
WHY USER EXPERIENCE?
The digital consumption frenzy that emerged after the pandemic has created a great need for the smooth and trouble-free use of digital products and services. How good the website you enter and the mobile application you use make you feel has become much more important than you think. If you can improve the user experience of your own or your company's digital channels, you can reach your goals such as more sales, more customers, more sharing.
WHAT WILL EDUCATION GAIN?
Much more than you might think. We will examine in detail the most accepted UX methods in the world. We will study the Nielsen Norman Group, 10 Usability Heuristics for User Interface Design and Google UX methodologies. We will talk about mobile compatibility problems and talk about the UX tools used. We will discuss the enormous effects of psychology in the digital world. Thus, you will learn how to detect and optimize the problems of the website and/or mobile application you produce/manage.
The products offered to you are now designed in the light of psychological effects and psychological principles. In order to learn ways to persuade people in the digital world, you need to speak the language of the brain. We are learning this magic language together.
WHO CAN ATTEND?
WHY PSYCHOLOGY IN THE DIGITAL WORLD?
Every subject, including man, is affected by his psychology. Because no matter what steps are taken, the brain is consulted and the working mechanism of the brain directs almost everything. It is possible to express all the behaviors of a person sitting in front of the screen with behavioral psychology. It is very difficult but possible.
Here, we will examine proven and widely accepted behavioral psychologies and psychological effects, and especially their reflections on digital channels. We will also describe ways to talk to the 450 million year old brain responsible for 95% of decision making.
WHAT WILL EDUCATION GAIN?
When you find out why someone did something, you can get them to do it again or not. When you learn the language of the brain, you gain the power of communicating effectively with almost everyone, whether male, female, old, young, local or foreign. In this training, you will learn about the psychological effects in general and how you can use it in your digital designs such as websites and mobile applications. You'll also get a quick glance at neuromarketing and learn about popular books on psychology.
Much more interestingly, you will also learn the methods used to influence you.
Patrick Renvoise describes his Neuromarketing work as "Pushing the buy button in your customer's brain". It is very true, because this is how we manage to reach the subconscious. The decision-making mechanism is also hidden there. Let's examine it.
WHO CAN ATTEND?
WHY NEUROMARKETING - PATRICK RENVOICE METHODOLOGY ?
There are important differences between the answers a person gives to questions and the answers given by the subconscious mind. Neuromarketing opens the doors of the subconscious and reveals what people think. Thus, you gain the power of appealing to the subconscious while offering a product or service. Because talking to the old brain, which is responsible for 95% of the decision-making mechanism, is the most effective way of communication you can think of.
Patrick Renvoise has created one of the most efficient neuromarketing methodologies that does not require devices to examine the brain. For this reason, we will examine it.
WHAT WILL EDUCATION GAIN?
In general, you will learn what Neuromarketing is and how it is applied, as well as how you can apply it yourself without using any agency. You will learn to make your customers feel that your products and services meet their expectations. And you will do this by speaking the language of the brain. Haven't you always wondered about ways to influence people?